For leaders who think differently and feel everything.
I coach neurodivergent and sensitive thinkers, Global Majority leaders, Eldest Daughters carrying the invisible load. Exceptional at what they do, exhausted by how much it costs them, done shrinking to fit.
Transformative, inclusive, and built for intersectional identities.
The work goes wherever the change is — personal, professional, relational. Towards sustainable, genuine and radical growth.
It isn’t just performance and resilience. It’s identity.
That’s where the real work begins — one conversation at a time.
I learned early how to read what goes unsaid.
Hello and welcome – I’m Alix.
Highly sensitive, neurodivergent, firstborn daughter with French–Tunisian heritage, shaped by the Gulf and now rooted in the UK.
As a professionally and academically accredited coach, my practice is informed by 17+ years of business, corporate, academic, and coaching expertise.
Firstborn Daughter Mavericks™
Research, podcast, coaching and events — on the eldest, first and only daughters who become founders, leaders and healers. Wired to carry, organise, translate and hold it together.
It makes them extraordinary. It costs them something.
2,000+ hours. 300+ women.
I’m building the narrative publicly now.
“Alix creates space for ‘aha’ moments and helps you find those small actions that lead to big results.”
—Rachel Fowler, Award-winning Writer/Director/Actor & Grief Coach
The Work
Personal coaching
How’s your relationship with yourself? With others?
Identity, vulnerability and sensitivity.
How you navigate the world and the people in it. Boundaries that serve you, not others.
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Goes where you take it.
Professional coaching
How do you know you’re on the right path?
Leading in organisations that haven’t caught up can be draining.
Self-advocacy, leadership presence, “impostor phenomenon” — and the cultural complexity around you.
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Peer mentoring
Who holds you while you’re holding everyone else?
A different thinker yourself, or working with them. Your practice, your thinking, your feelings, and the questions that don’t come up in training.
—For coaches, therapists and practitioners
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Trusted by
Supported different thinkers and sensitive leaders from
Accenture · Aesop · AQA · AstraZeneca · AXA · Bank of England · BBC · BT Group · Bupa · CIPD · Deloitte · Department for Business & Trade · Intel · Jaguar Land Rover · Kraken · Microsoft · National Trust · NHS · Ocado · Places for People · PRI Association · SAGE Publishing · SAP · Sony · Wellcome Trust
You don’t have to arrive certain. You just have to arrive.
“The coaching I didn't know I needed. I'd recommend a friend go in with an open mind and commit to discomfort, hard work and subtle but radical growth.”
—Joshua, Entrepreneur/Educator/Researcher